Gotcha.

After a week's hard work of precedent study and brand research, our illustrious professor has decided to turn the tables on us and make everyone switch projects. Just as I was getting comfortable with perfume (concept: precarious balance), I get bamboozled into bathing suits (concept: quiet storm). Irritation, frustation...such is life. Whos to say I can't take the work I did previously and apply it to this project?........and theres always my own bag of surprises.

Quiet (n,v,adj) is defined as:

1. characterized by an absence or near absence of agitation or activity

2. free of noise or uproar, or making little if any sound

3. not showy or obtrusive

4. lull; period of calm in weather

5. hushed; in a softened tone

6. tranquility; untroubled state; free of disturbances

7. placid

8. repose; disposition free from stress or emotion

9. calm; to pacify

As you can see, "quiet" has broader implications than those related to sound.

Storm (n,v) is defined as:
1. ramp; behave violently as if in a state of great anger

2. take by force

3. a caffeinated lemon-lime flavored soft drink marketed by PepsiCo in 1998 in order to compete with Coca-Cola Company's Sprite

4. violent commotion or disturbance

5. direct and violent assault on a stronghold

6. attack suddenly

7. [violent weather condition] Any disturbed state of an astronomical body's atmosphere, especially its surface, and strongly implying severe weather. It is marked by strong wind, thunder and lightning, heavy precipitation (ex. ice), or wind transporting some substance through the atmosphere (ex. dust, hail, radioactive particles!)

8. fictional Marvel comics superhero

9. on a network, a sudden, excessive burst of traffic [often responsible for network outages]

10. change in the ordinary conditions of the atmosphere

"Storm" isn't necessarily limited to a meteorologist's vocabulary (or the Navy Seal's).

I leave you with an image of a movie that represents the concept of my store in its completeness.